New Coke: Lessons in the Power of Branding

| May 10, 2008 | Reply

The New Coke is considered as one of the worst marketing fiascos in history. More than anything else, it conveyed so strongly the need to protect the image of your brand. has an interesting article on what small businesses can learn from the miserable failure that was the New Coke. Read “Lessons from the New Coke: The Power of Your Brand A Public Relations Morality Tale”


Category: Branding, Marketing

About the Author ()

Isabel Isidro is a small business owner who writes about her experiences in starting and running a business. She is the co-founder of and also runs

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