Social media marketing is still in its infancy, and even big retailers are still trying to learn the ropes and experiment on the best approaches for their businesses. Sears.com launched in March a prom-dress campaign called Prom Premiere 2008. It is an interactive site that allows girls to share photos of dresses with family and [...]
12 Customer Service Tools of Big Online Businesses
May 18, 2008 By 2 Comments
“Customer service” encompasses various elements from interaction with customers to provision of a convenient shopping environment. In a store, the quality of customer service can be seen in the way employees greet the customers, listen to what they need and want, handle customer complaints, among others. On the Web, customer service can be gleaned from [...]
Innovative Shopping Cart Implementation
May 13, 2008 By Leave a Comment
An important element of selling online is making it easy for shoppers to buy your products. Success in online retailing hinges in large part to providing a convenient shopping experience for customers — and one of the ways to achieve this is by addressing the problem of shopping cart abandonment. According to Jupiter Research, only [...]
New Coke: Lessons in the Power of Branding
May 10, 2008 By Leave a Comment
The New Coke is considered as one of the worst marketing fiascos in history. More than anything else, it conveyed so strongly the need to protect the image of your brand. PowerHomeBiz.com has an interesting article on what small businesses can learn from the miserable failure that was the New Coke. Read “Lessons from the [...]
Western Union: Success after Finding a Profitable New Target Market
May 8, 2008 By Leave a Comment
A business can re-energize itself by finding a new profitable target market and reinventing itself. Western Union is an example of a company that has successfully reinvented itself by going after a new market: the foreign born workers. The company was at one time the monopoly national communications company, especially in the 19th century up [...]
Adding Alternative Payments to Your Online Store
May 7, 2008 By Leave a Comment
Many online retailers are finding that adding alternative payment schemes to the traditional credit card payments is beneficial to their businesses. Hence, more etailers are using services such as Bill Me Later, eBillMe, Paypal, Google Checkout, PaidByCash, and others. Customers are more likely to buy when offered various payment options. It’s all about making the [...]
