Toyota in the first quarter of 2008 has just overtaken General Motors as the #1 automaker in the world in terms of global sales. And part of that success comes from their hybrid car innovation, the Prius. San Francisco Chronicle has a great article on how Prius came about in Toyota. Legend has it that [...]
Kashi: Building Impressive Customer Relationship
April 25, 2008 By 1 Comment
Kashi is a company that produces high quality healthy natural foods, from cereals to waffles to frozen foods to snacks and bars. But their website is more than a store to sell their products. The company, whose goal it is to encourage an overall healthy lifestyle, is using the Web to reach their extremely loyal [...]
How Adjusting the Search Box Can Improve Conversion
April 23, 2008 By Leave a Comment
When trying to convert visitors into buyers, the search box is a critical element, and its size and location can have a huge impact on sales. InternetRetailer.com reports that home furnishings retailer Black Forest Décor saw a 34% increase in their conversion rate by making the search box easier to find and use. They moved [...]
Experiential Marketing: Learning from Patagonia
April 20, 2008 By Leave a Comment
Experiential marketing is all about “engaging” a customer by creating a shopping atmosphere that is relevant to the customer. It is easy to engage a customer who walks into the door of a store where a sales consultant or business owner can talk to the customer and present the products; and harder to do on [...]
Exemplary Commitment to Service: Vermont Country Store
April 11, 2008 By Leave a Comment
To demonstrate to its customers their strong commitment to service, Vermont Country Store offers 100% customer satisfaction guaranteed. But what makes them stand out from the crowd in terms of their obsession to giving the best service is their cleverly written formal Customer Bill of Rights. The Customer Bill of Rights lists nine (9) rights [...]
Sell More by Informing the Consumers
April 8, 2008 By 2 Comments
One of the most effective ways to improve sales and set your business apart from the competition is by making your products more user friendly. One of the worst assumptions you can make is that customers will instinctively know what to do with your products, or even how to use it. This can be achieved [...]
Learning from Craigslist
April 1, 2008 By Leave a Comment
Unless you’ve been living under a rock, you may have heard or even used Craigslist. Craigslist is the massively popular classified ads site where users can post and respond to ads for goods, services, real estate including apartments, jobs, and other things you can think of. From various interviews of the founder of Craigslist, Craig [...]
