Wired Magazine has a very interesting article on how Apple succeeds by breaking the rules. Instead of championing the spirit of cooperation (e.g. open platforms), Apple designs software to work only on their own hardware – and not on anyone else’s. iPhone apps only work with iPhone, and OS X work only on Macs. While [...]
Tips to Increase Online Sales: Bluefly.com
March 13, 2008 By 1 Comment
If you love designer clothes, then Bluefly.com is the shopping destination for you. Bluefly.com is the discount store selling high end designer products from Fendi, Robert Rodriguez, Jimmy Choo, Prada, Gucci, and all the other big names. Its target audience consist of fashion-conscious, obsessive shoppers. SmartMoney.com in an interview with Chief Marketing Officer Bradford Matson [...]
Improving Conversion Rate by Changing Product Description Page
March 11, 2008 By Leave a Comment
InternetRetailer.com reports that the online home improvement retailer PlumberPlus.com saw a “20% increase in conversions and a $10 rise in average purchase price” after changing its product page. So we looked at a few product pages and compared its present version with that of March 2007′s version (via the Wayback Machine). The layout of the [...]
How to Find Investors for Your Business
March 1, 2008 By 6 Comments
Ryan Allis, CEO of marketing and online communications firm iContact Corp., shares some interesting lessons on how to attract investors for your business in his new book “Zero to One Million: How I Built a Company to $1 Million in Sales … and How You Can, Too.” According to Allis, to increase your chances of [...]
