Wells Fargo is one of the first banks to foray into the world of blogging. They are now running four different blogs, focused on different communities. eM+C Magazine in their Jan/Feb 2008 issue offered four lessons learned from Wells Fargo on how to create successful blogs: 1. Respond and listen to your customers. Before launching [...]
Successful Management: Learning from Pepsi
February 21, 2008 By 1 Comment
Fortune Magazine has a very good article on Pepsi and their CEO, Indra Nooyi entitled “What Makes Pepsi Great?” Here are some interesting lessons for business owners from how Pepsi works and how Ms. Nooyi manages this corporate giant: Not shy about asking for help when she needs it. One of the first things Ms. [...]
Learning from Starbucks
February 17, 2008 By Leave a Comment
Starbucks, the specialty coffee retailer, is one of the great 21st century American success stories. Considered as one of the most successful and admired companies today, Starbucks has grown from a single store in Seattle 33 years ago to 5,945 outlets in United States and 2,392 more in 28 countries. In fiscal 2003, the company [...]
How to Provide Excellent Customer Service: Learning from Nordstrom
February 16, 2008 By 1 Comment
Nordstom, the successful Seattle-based retailer catering to middle-to-upper income men and women, is famous for excellent customer service. The retailer has become a yardstick of other companies in terms of its legendary customer service. It has a unique commitment The key to Nordstrom is their unique commitment to customer service. Their sales associates will do [...]
Apple’s Out of the Box Strategy to Gain Buzz
February 12, 2008 By Leave a Comment
Normally when a website is down, the business suffers — no sales, no clicks on ads, visitors are turned off and may not come back, etc. But not Apple. Ever the innovator, Apple has learned to turn a negative into a positive. When the site is down and a note “We’ll be back soon” is [...]
Learning from HP Shopping
February 7, 2008 By Leave a Comment
The VP of Merchandising for HP Shopping in an article at the Internet Retailer magazine shared a very insightful lesson for those selling online: “The whole idea is to show more than just the basics …. Not all shoppers want to research a product by just its features and functions. They may want to research [...]
How the Big Boys are Using Metatags to Improve Web Visibility
February 3, 2008 By 1 Comment
One of the basics of optimizing your website for the search engines is through ensuring that the site has the right metatags. Your metatags should be descriptive of the content of the web page, and should contain the right keywords for your page. However, many small online businesses make the mistake of: Having the same [...]
