Selling online today is not just about putting pictures of products for sale on the Web. Customers are now more involved, and want to be part of the process. Hence, savvy etailers are tapping the community to build trust, to engage the customers and to increase sales. Here are what some big boys are doing [...]
Mobile Marketing: The Case of AbeBooks.com
January 28, 2008 By Leave a Comment
Media intelligence firm SNL Kagan released a study in August 2007 estimating that 84% of the U.S. population, including consumer, business and double users, will have mobile phones by the end of 2007, with this percentage surging past 100% by 2013. As more users increase their usage of mobile devices, mobile marketing will grow by [...]
LiveNation: Understanding Customers through Data
January 27, 2008 By
LiveNation, the biggest concert promotion company, is changing the way the music business is done. Expanding way beyond concert tickets, LiveNation is involved in merchandising artists’ products from Eminem bobbleheads to Snoop Dogg rubber wrist bands to Carole King yoga pants. This company provides the infrastructure that allows artists to leverage their brands and profit [...]
