Success Tips

How a Bookstore is Surviving Tough Times

| June 7, 2011 | Reply
How a Bookstore is Surviving Tough Times

The bookstore industry has been hit hard by the changing times.  Bookstores are slowly disappearing, and the industry climate remains dim and challenging. Learn how Mitch Kaplan’s Books & Books bookstores are coping – and surviving.

What Inspires Successful Entrepreneurs?

| November 2, 2010 | 1 Reply
What Inspires Successful Entrepreneurs?

What inspires successful entrepreneurs? What words of wisdom guide their actions and thinking? Paul Thornton in his new book “Leadership – Off the Wall” looks at the quotes leaders and successful entrepreneurs post on their office walls and keep on their desks.

Online Business

How to Succeed in Selling Online

| November 17, 2011 | 4 Replies
How to Succeed in Selling Online

From the fastest growing mid sized ecommerce stores, here are the strategies to succeed in online retailing. Learn how to start a successful ecommerce business on the Web.

Net-a-Porter: Winning Strategies for Selling Apparel and Clothing Online

| March 11, 2011 | 6 Replies
Net-a-Porter: Winning Strategies for Selling Apparel and Clothing Online

Net-a-Porter.com is a luxury clothing and accessories retailer that carries some of the biggest brands in fashion today. Learn the winning strategies that helped the site become one of the most successful online apparel retailer.

Retailing

How to Use Email to Engage Customers: The Case of Nordstrom

| August 13, 2012 | 1 Reply
How to Use Email to Engage Customers: The Case of Nordstrom

Email has become a powerful and must-have tool for marketers and business owners. Learn how high-end department store Nordstrom uses email to engage customers and increase sales.

Holiday Shopping Trends: Lessons from 2010

| January 19, 2011 | 2 Replies
Holiday Shopping Trends: Lessons from 2010

The holiday season 2010 has shown that online retail, and increasingly social media and mobile, are becoming the growth engines for retailers everywhere. Consumers embrace online shopping not only for its ease and convenience, but as a primary means of researching goods and services.

Social Media

How to Use Pinterest: Lessons from Kate Spade

| January 1, 2014 | Reply
How to Use Pinterest: Lessons from Kate Spade

Pinterest is said to be the fastest growing content sharing platform. Learn how the fashion retailer Kate Spade is using Pinterest to engage its customers and win new fans for their products.

Lessons on How to Use Social Media: MyDestination.com

| January 25, 2012 | Reply
Lessons on How to Use Social Media: MyDestination.com

When starting a business, funds and finances are inevitably tight. Learn how My Destination has leveraged social media to reach their target audience and engage customers.

Other Recent Posts

Four Insights for Small Business Marketing

Four Insights for Small Business Marketing

| August 7, 2013 | Reply

“How and when will this generate sales.” That’s what entrepreneurs typically ask themselves when investing in marketing. “And that is the completely WRONG question to ask,” says marketing expert David Newman. In his new book Do It! Marketing: 77 Instant-Action Ideas to Boost Sales, Maximize Profits, and Crush Your Competition Newman reveals the right questions […]

A Powerful Sales Technique Courtesy of Honest Abe

A Powerful Sales Technique Courtesy of Honest Abe

| July 14, 2011 | Reply

A number of traits contributed to Abraham Lincoln’s greatness. Blessed with many talents, Lincoln’s greatest attribute may have been his ability to communicate. Learn a powerful sales technique from Abraham Lincoln

Social Media Strategy: Providing Content Should Be First Priority

Social Media Strategy: Providing Content Should Be First Priority

| July 13, 2011 | 1 Reply

Social media experts often advice to quote people and ask conversation starting questions. While they generate comments, this approach does not really help your business. The key is to share highly-relevant, highly-informative, high-value content.