The bookstore industry has been hit hard by the changing times. Bookstores are slowly disappearing, and the industry climate remains dim and challenging. Learn how Mitch Kaplan’s Books & Books bookstores are coping – and surviving.
What inspires successful entrepreneurs? What words of wisdom guide their actions and thinking? Paul Thornton in his new book “Leadership – Off the Wall” looks at the quotes leaders and successful entrepreneurs post on their office walls and keep on their desks.
From the fastest growing mid sized ecommerce stores, here are the strategies to succeed in online retailing. Learn how to start a successful ecommerce business on the Web.
Net-a-Porter.com is a luxury clothing and accessories retailer that carries some of the biggest brands in fashion today. Learn the winning strategies that helped the site become one of the most successful online apparel retailer.
Learn how the department store Kohl’s do email marketing for the holiday season in December and what lessons small businesses can learn from their strategy
Email has become a powerful and must-have tool for marketers and business owners. Learn how high-end department store Nordstrom uses email to engage customers and increase sales.
How do compel users to read your articles? Start with the headline! Learn how to write headlines that work to get your content read and shared.
Pinterest is said to be the fastest growing content sharing platform. Learn how the fashion retailer Kate Spade is using Pinterest to engage its customers and win new fans for their products.
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“How and when will this generate sales.” That’s what entrepreneurs typically ask themselves when investing in marketing. “And that is the completely WRONG question to ask,” says marketing expert David Newman. In his new book Do It! Marketing: 77 Instant-Action Ideas to Boost Sales, Maximize Profits, and Crush Your Competition Newman reveals the right questions […]
When starting a business, funds and finances are inevitably tight. Learn how My Destination has leveraged social media to reach their target audience and engage customers.
A number of traits contributed to Abraham Lincoln’s greatness. Blessed with many talents, Lincoln’s greatest attribute may have been his ability to communicate. Learn a powerful sales technique from Abraham Lincoln