Why Businesses Fail: Lessons from China’s Yue-Sai Kan
Find out the lessons China's most popular woman Yue-Sai Kan learned when her home decor business failed.
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5 Rules for Digital Marketing Success
From the book “The On-Demand Brand” by Rick Mathieson, learn the core set of rules — some contrarian, but most based on common sense — for building brand experiences that attract, engage, and win the loyalty of digital consumers.
Why Businesses Fail: Lessons from China’s Yue-Sai Kan
Why do businesses fail? Businesses fail for a number of reasons, foremost of which is the failure of execution. Find out the lessons China’s most popular woman Yue-Sai Kan learned when her home decor business failed.
Lessons on How to Improve Your Retail Sales
While the economy is showing some signs of recovery, many retailers are still hurting. Even more so for small retailers. Learn tips from the book “The Retail Doctor’s Guide to Growing Your Business” to help your small retail business come up on top despite the recession and improve your retail sales.
Selling on the Web: Importance of Educating Customers
To sell on the Web, big businesses are going far beyond the storefront. They realize that gaining customer loyalty and increasing sales goes beyond simply putting the product images alongside the “buy it now” button. They need to engage the customers. They need to educate them. They need to cultivate and build the love for their products.
Engaging Small Businesses through Social Media
If you are trying to reach and market to small business owners, what is the best social media channel to use. How do small businesses use social media to look for business information? Learn how from the results of this survey.
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